“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”
― Maya Angelou

Remember the days when Valentine’s wasn’t just about overpriced dinners and ridiculous underwear?  The days of pigtails and innocence, and dime store cards and candy hearts.  When February 14 wasn’t just for lovers, or closest family and best friends, but a day in which we cast a wider net of appreciation––A card for our teacher; the neighbor next store who let you swim in her pool; the babysitter who painted your toenails glittery red.

Maybe it’s time to get back to some Valentine’s Day basics.  To remember that this is not just a day when lovers get to stare googly-eyed across linen tablecloths, but a day we each have the opportunity to express loving gratitude to all those in our lives who matter.  To the assistant who always gets things right; the product team for pulling those all nighters; and the unsung heroes in the warehouse who made sure you shipped in time.

A day to honor all the people who do things for you not because they have to, but because they want to.  Because you take the time to let them know how vital they are and how much they mean to you.  Because you know, the single most important thing, is how you make them feel.

Happy Valentine’s Day to all.