Nowhere in any dictionary is selling defined as: “The act of brow-beating a person or persons over the head until they see things your way.”

Nor does it involve exasperated outbursts or theatrical arm-throwing when ‘they just don’t get it.’

Selling is a relationship; simple and clean.  You give; you get.

Every time they don’t get it, ask yourself if you’re doing everything in your power to make sure they will.

And if they still don’t get it, maybe it’s time to find the audience and tribe who will.